This is info VIP members can include in different areas on site in addition to profile links on main page, on founders page, on view ads page, and for all their referrals. Along with this box for anything else they want to include. These options are located on "Edit My Details" link once upgraded to a VIP level along with other options. You will only show as a VIP member if you update your info after you have upgraded.
Options Located to left: